PROJECT ON NUTRITION AND WELLNESS
The Project on Nutrition and Wellness (PNW) is a coalition of diverse stakeholders – including food manufacturers, public health experts, food retailers, community groups, healthcare providers, consumer advocates, health insurers, and others – working together to create a major, unified shift in obesity, diabetes and other nutrition-related conditions foods by utilizing market forces to increase consumer demand for healthier foods.
PNW is Creating Change
In Phase 1 on the Project on Nutrition and Wellness, these diverse groups came together around a common mission:
To make the healthier choice the easy, affordable and enjoyable choice through cross-sector collaboration that catalyzes and accelerates a shift in consumer demand.
In Phase 2 of PNW, stakeholders worked together to identify market segmentation opportunities to grow sales of healthier foods, developed innovative research and pilot programs and created retail-based programs to shift consumer demand for healthier foods.
To date, these programs include:
- Grocery Retail Scorecard. A set of 90 evidence-based strategies grocery stores can implement to grow sales of healthier foods and beverages. This program was developed in partnership with the Cornell University Food and Brand Lab and grocery retail and public health partner organizations.
- NACS reFresh Toolkit. A set of in-store strategies for convenience stores to market and sell healthier foods and beverages. This program was developed with the National Association of Convenience Stores (NACS) and public health partner organizations.
PNW aims to create measurable change in American food consumption habits by making the healthy choice the easy choice for consumers.
PNW is a project of the Convergence Center for Policy Resolution, in association with the Consensus Building Institute (CBI). For more information on PNW, contact Amy Slechta at firstname.lastname@example.org.